Marketing Advisory
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Situation Analysis / Marketing Audit
- Market landscape analysis and identification of the company’s competitive position
- Comprehensive analysis of market, competition, target audience and industry tendencies
- Evaluation of communication channels’ effectiveness
- Identification of potential threats and opportunities, evaluation of implemented strategy
- Brand perception analysis
- SWOT analysis of marketing activities
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Marketing and Brand strategy development
- Developing a brand strategy that defines where the brand should be presented, in what format, and with what messaging
- Developing all marketing directions, including product, pricing policy, communication, and others
- Creating an SMM strategy with clear content directions
- Designing loyalty programs
- Developing the reporting format
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Marketing and Brand strategy implementation, supervision
- Developing an action timeline aligned with the marketing strategy
- Implementing staffing activities and enhancing the team’s professional expertise
- Conducting continuous monitoring during the execution of the developed actions
- Designing a KPI system for performance evaluation
- Making adjustments based on ongoing analyses and results